Interim Purchasing / Procurement Manager. Call David on 07932 013073
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Procurement Transformation - Consumer Electronics

Case Example:
Procurement Transformation - Consumer Electronics


Consumer Electronics: Audio Equipment, TVs, Cameras, Mobile Phones etc.

SONY Vaio Laptops


SONY had significant national purchasing / procurement teams independently operating in Weybridge, Berlin, Paris, Barcelona and Milan. Jonathan Patrick was appointed as European Director of Purchasing with a mandate to introduce a pan-European Non Product Procurement structure and systems.

SONY Alpha Digital SLR CameraSONY mobile phone


Non Product Procurement Europe (NPPE) i.e. an indirect goods and services spend of € 1 billion, across ~40 European countries.

SONY Bravia 3D TV


European Head of Procurement Practice Management, one of three direct reports to the European Procurement Director of NPPE - responsible for pan-European procurement policies, processes, systems and guidelines; end customer of the e-Procurement platform implementation and owner of team reporting and communications and change. Reports included:

  • Procurement Hub Operations Manager
  • Procurement Hub Team Leader(s)
  • Procurement Hub Agents
  • Change & Communications Manager
  • European Spend Management - Senior Analyst
  • European Savings Programme - Senior Analyst
  • Process Development Analyst


1. Act as functional end-customer for implementation of the SAP-SRM e-Procurement R2P/P2P solution.

Implementing SAP-SRM Across Europe for SONY

2. Recruitment of direct reports and replacement.

3. Lead the establishment of an outsourced (nearshore) Procurement Operations Hub in Bucharest (Rumania) to provide SAP-SRM helpldesk, master data management (MDM) and process monitoring support for the SRM e-Procurement platform in up to eight European languages. Negotiate the outsourcing contract, establish SLAs, KPIs and deliver high levels of end customer service.

Implementing a Procurement Operations Hub for SONY Europe

4. Champion the introduction of the pan-European "No PO - No Pay" policy

Driving Compliance: No PO - No Pay Policy and Reporting

5. Improve "Managed Spend" - roll out of SAP-SRM delivered improvements from 12% to 71% in six months.

Slide ref. Managed Spend

6. Own the introduction of the Rosslyn Analytics spend analysis platform.

Rosslyn Analytics Best of Breed Spend Analysis Platform

7. Establish pan-European reporting for:

  • Spend Analysis
  • Managed Spend
  • "No-PO No Pay"
  • Procurement Operations Hub Service Levels
  • Savings

More Procurement Transformation / Purchasing Transformation - Case Examples:

Interim Manager of the Year

In 2013 David was privileged to be awarded National Winner - Interim Manager of the Year for the assignment at SONY Europe. He was interviewed here by a sponsor of the event.

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© www December 2012

Client Reference

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Excerpt from the Procurement Director of SONY Europe's reference following their procurement / purchasing transformation programme spanning ~40 countries:

“...David’s inter-personal skills and style of management came to the fore, keeping the key stakeholders engaged and on board yet, delivering to the tight timescales. David brought to the team real professionalism with an incredible wealth of knowledge and expertise and a dedication and desire to get the job done, but importantly in the right way".

"Having worked with David for nine months, I would thoroughly recommend him for any Senior Procurement or Transformational role. His commitment, drive and energy, were a great addition to the team and I hope that I can work with him again in the future”.

Full SONY reference European Head of Procurement Practice Management

Client Office

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WNS Offices - Bucharest

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